Why ActiveCampaign CRM Is the Best Choice for Sales and Marketing Automation

ActiveCampaign CRM helps small businesses and eCommerce stores streamline the customer journey with AI-powered automation. Instead of juggling separate tools, ActiveCampaign integrates sales automation, lead generation, and email marketing in one dashboard. This solves the problem of lost leads and scattered data for B2B and B2C companies, letting teams track every customer touchpoint and automate follow-ups for higher sales.

Its live chat boosts real-time customer engagement, so businesses can answer questions instantly and share brand updates, leading to more conversions. Seamless integration with popular business tools (like Shopify, Zapier, and WordPress) makes ActiveCampaign fit smoothly into your existing workflow without extra hassle.

  • Low implementation cost: Simple setup and affordable plans make it easy for businesses of any size to get started.
  • Automated lead management: Automatically captures and scores leads, so your sales team focuses on the most promising prospects.

Compared to legacy CRM software, ActiveCampaign is easier to use, offers more automation features for the price, and integrates better with modern marketing tools. Get more sales with less effort—ActiveCampaign CRM is your all-in-one solution for growth.

ActiveCampaign Video Tutorial

ActiveCampaign Tutorial Preview

ActiveCampaign Features

Calendar & Task
Contact Management
Custom Dashboard
Email Integration
Forecasting & Analytics
Lead Management
Pipeline Management
Reporting
Sales Automation

ActiveCampaign Pricing

Plan Price Model
Standard $15.00 Per Month

Technical Specifications

Deployment Android, Cloud Hosted, iPhone/iPad, Linux, Mac, Proprietary, Web-based, Windows
Support 24x7 Support, Chat, Phone, Webinar
Training Webinar
Knowledge Blog, Help Guides, On-Site Training, Video

Customer Reviews

Rakshit Panchal - Sydney Digital Agency
2023-01-17
4.0/5

Active Campaign is super easy to manage complex email marketing campaigns

We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

Sarah Gibson - Proactive Healthcare
2023-01-13
5.0/5

ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences

At Proactive Healthcare, we use ActiveCampaign. We strive to reach out to potential patients through automated lead nurturing campaigns that address their individual needs while also educating them on how they can proactively manage their health. To do this, we use the best marketing automation software available – ActiveCampaign. With ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences for each contact based on individual interests or preferences. This allows us to target our messaging more effectively and ensure that every message sent is tailored specifically for each person's unique situation. In addition, ActiveCampaign provides powerful insights into patient behavior so that we can continuously optimize our campaigns going forward. Using this data-driven approach, we can maximize engagement with prospects while developing strong relationships with existing customers.

Jon Torres - Jon Torres
2022-03-10
4.0/5

I would recommened ActiveCampaign for your business and experience the best results.

A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

David Bell - COUNTRYVPNS
2020-07-02
4.0/5

Its automation features are amazing

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them. If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing. Coming to the pros and cons Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

Yujin Yeoh - Automate Online
2020-06-29
4.0/5

Extremely powerful and advanced automation features

At our company(Automate Online), we use ActiveCampaign. Pros include: It offers extremely powerful and advanced automation features It has thorough reporting with excellent tracking features. It offers an easy way of managing subscribers using lists and tags It features a decent email template builder It ranks high when it comes to deliverability Its support system is very helpful and responsive The price for the plans are reasonable considering the benefits Cons include: The interface is a little sluggish when it comes to navigation If you are a newbie, you may find it difficult to navigate through and manage your contacts Having better reporting would be ideal

Justin Carpenter - Modern Maids
2020-06-29
5.0/5

Unbelievable software

At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

Ethan Taub. - Billry and Creditry
2020-06-22
4.0/5

lots of features

At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time.

Zarar Ameen - CANZ MARKETING
2020-01-10
4.0/5

Utterly Unbeatable

Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

Dr. Mike Golpa - G4 by Golpa
2020-01-09
5.0/5

Superior in nearly every other way

As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article. While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

Morgan Taylor - LetMeBank
2020-01-03
4.0/5

Very useful for marketing automation purposes.

ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

Marty Spargo - REIZE Energy Drink
2019-12-27
4.0/5

More suitable for people that want a powerful and advanced platform for their email automation

Active Campaign opens up a bunch of automation possibilities and it's very reasonably priced for what you get. The interface is much more refined and the UI/UX is all-around friendlier and more intuitive than any other software. After using the tool for automation purposes at REIZE Energy Drink, I can say that Active Campaign is more suitable for people that want a powerful and advanced platform for their email automation, but don't have the money to fork out for a premium service. It gives you elements of what you would get from a premium, enterprise solution, but for a fraction of the price.

Adam Stewart - Digital Bond Marketing
2019-12-26
4.0/5

My favorite tool

As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software: PROS: Amazing for building custom workflows and A/B Testing CONS: Clients can struggle with managing all the different tools and no Landing Page Builder

Kathy Fray - KathyFray.com
2019-12-26
5.0/5

It manages to do loads of intelligent things

It's not just an email automation. It's a complex CRM which we use at KathyFray.com and it manages to do loads of intelligent things.

Barbara Clifford - The Time Tamer
2019-12-25
4.0/5

ActiveCampaign allows you to map your funnel, how you bring a client into your business

As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response. Active Campaign can seem confusing because of the magnitude of choice. (Where do I start!?) How ever, many of the automations are easily integrated within the system. It also creates the automation to trigger other workflows such as follow up phone calls or adding a subscriber to Facebook Audience that you can then market to. ActiveCampaign allows you to map your funnel, how you bring a client into your business. The automations allow you to move a person to a different stage in that funnel based on activity, whether it be how often they look at a product on your website. Based on their position in that process or funnel will determine your response, a Facebook Ad, a phone call or an email. ActiveCampaign allows more control and variation under one umbrella, while also considering your business systems and workflow.

Anne Miles - Suits&Sneakers
2019-12-24
4.0/5

Moving to this platform now instead of other tools

The best thing about it is that it is both a CRM and an email system, this makes the work easy at Suits&Sneakers. The automation system is quite easy to follow and intuitive. Drag and drop functionality is very cool and makes changes to templates pretty fast and easy. Cons: The design tool is a little clunky to use and sensitive to changes (however you can undo work pretty easy to save the day)